As a “world crew of activists, technologists and builders,” Mozilla open-sourced Firefox greater than 25 years in the past, notes a brand new weblog submit — and their president says Mozilla’s mission is similar at this time: “construct and help expertise within the public curiosity, and spark extra innovation, extra competitors and extra alternative on-line alongside the way in which.”
But “Even although we have been on the forefront of privateness and open supply, individuals weren’t getting the complete image of what we do. We had been lacking alternatives to attach with each new and current customers.” So this week the corporate introduced a branding refresh, “ensuring individuals know Mozilla for its broader impression, in addition to Firefox.”
The open-source weblog It’s FOSS writes:
Meant to represent their activist spirit, the brand new model id of Mozilla entails a customized semi-slab typeface that spells Mozilla, adopted by a flag that was taken from the M of their identify. Mozilla factors out that this isn’t only a rebranding, however one thing that may lay the inspiration for the subsequent 25 years, serving to them promote the beliefs of privateness and open supply.
Mozilla teamed up with the design company utilized by main manufacturers like Uber and Burger King, for a method they are saying will “embody our position as a pacesetter in digital rights and innovation, placing individuals over earnings by way of privacy-preserving merchandise, open-source developer instruments, and community-building efforts…”
We again individuals and tasks that transfer expertise, the web and AI in the fitting path. In a time of privateness breaches, AI challenges and misinformation, this transformation is all about rallying individuals to take again management of their time, particular person expression, privateness, neighborhood and sense of surprise… [T]he new model empowers individuals to talk up, come collectively and construct a happier, more healthy web — one the place we will all form how our lives, on-line and off, unfold…
– The flag image highlights our activist spirit, signifying a dedication to ‘Reclaim the Internet.’ An emblem of perception, peace, unity, delight, celebration and group spirit — constructed from the ‘M’ for Mozilla and a pixel that’s conveniently displaced to disclose a wink to its iconic Tyrannosaurus rex image designed by Shepard Fairey. The flag can remodel right into a extra literal interpretation as its new mascot in ASCII artwork model, and function a rallying cry for our trigger…
– The customized typefaces are bespoke and an evolution of its Mozilla slab serif at this time. It stands out in a sea of tech sans. The new interpretation is extra progressive and constructed for its tech platforms. The sans brings character to one thing that was as soon as laborious working however generic. These fonts are interchangeable and permit for a larger diploma of expression throughout its model expertise, connecting all the things collectively.
The weblog submit at It’s FOSS ends with a “journey down reminiscence lane” — exhibiting Mozilla’s two earlier logos. “I will probably be trustworthy, I preferred the Dino higher,” they write “the 2024 brand is a pleasant mixture of a customized typeface and a flag, which seems actually neat in my view.”
