Amul India, the dairy model identified for its cheeky and well timed ads, is as soon as once more within the highlight — this time for celebrating Indian filmmaker Payal Kapadia’s unimaginable achievement. Kapadia’s movie, ‘All We Imagine As Light’, has earned two prestigious nominations on the 82nd Golden Globes 2025 — Best Motion Picture (Non-English Language) and a nod for Payal Kapadia herself within the Best Director (Motion Picture) class. To have fun the event, Amul has buttered up a inventive tribute.
The signature Amul topical showcases the model’s trademark mix of wit, heat and creativity. Paying a tribute to Payal Kapadia’s groundbreaking movie, the inventive options the filmmaker herself having fun with Amul butter on toast, a nod to the simplicity and pleasure the model represents. Alongside Kapadia, lead actresses Divya Prabha and Kani Kusruti are featured in a nonetheless from the movie’s poster, including a heat contact that displays the essence of ‘All We Imagine As Light‘.
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The tagline, “All, We Imagine, Are Delighted,” cleverly ties in with the movie’s title, whereas completely capturing the spirit of each the movie’s success and the celebratory temper surrounding it. But Amul did not cease there. Adding its trademark aptitude with a pun, the textual content says, “This Gold, Loved Globally” – a playful reference to Kapadia’s Golden Globe nomination.The inventive was shared on Amul’s social media handles and captioned, “Amul Topical: Payal Kapadia’s movie nominated for 2 Golden Globes.”
With this playful but significant tribute, Amul has proven but once more its knack for turning moments of cultural significance into memorable celebrations. This is not the primary time the model has raised a toast to Payal Kapadia’s triumphs. Back in May, when ‘All We Imagine As Light’ clinched the distinguished Grand Prix award at Cannes 2024, Amul celebrated it with a pleasant doodle. The animated picture featured Kapadia holding her Grand Prix award in a single hand and a scroll within the different. In true Amul model, the put up was accompanied by a cheeky tagline, “All we think about, we chew! Ek payala butter ka!” showcasing the model’s mix of creativity and wit in honour of the filmmaker’s monumental achievement.
In addition to its nominations on the Golden Globes, Payal Kapadia’s Cannes-winning ‘All We Imagine As Light’ was shortlisted to doubtlessly symbolize the nation on the 2025 Oscars. However, for the 2025 Oscars, India has chosen Kiran Rao’s ‘Laapata Ladies‘ as its official entry.
