YouTube TV is elevating costs once more.
The price of the stay TV service will rise to $82.99 per thirty days from $72.99 per thirty days beginning Jan. 13 for current members, based on an e mail despatched to subscribers Thursday. The $82.99 pricing begins Thursday for brand new members.
The firm attributed the value improve to “the rising price of content material” in addition to investments into the platform.
“We don’t make these selections flippantly, and we notice this has an influence on our members. We are dedicated to bringing you options which are altering the best way we watch stay TV, like limitless DVR storage and multiview, and supporting YouTube TV’s breadth of content material and huge on-demand library of films and exhibits,” the e-mail states.
The final worth improve got here in March 2023, when YouTube TV raised the month-to-month worth to $72.99 from $64.99. That got here after YouTube TV had struck a deal to stream NFL Sunday Ticket.
Before that, YouTube had elevated the value to $64.99 from $49.99 in 2020 after launching in 2017 with a month-to-month subscription worth of $35.
YouTube TV is persistently one of the vital fashionable streaming providers, and reached a brand new excessive of 10.8 % of all TV use in November, based on the Nielsen Gauge.
A variety of content material suppliers have been elevating costs in current months, together with Disney+, Hulu and ESPN+.
