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Viagra agency launches new ‘discreet’ model – dissolving wafer ends embarrassment of being caught with the little blue capsule


The makers of Viagra are set to launch a brand new ‘discrete’ type of the drug that can exchange the enduring — and immediately recognisable — little blue capsule. 

The distinctive diamond-shaped tablets may quickly get replaced by a pink, rectangular ‘wafer’ that dissolves on the tongue, that means it doesn’t should be taken with water.

About half of males over 40 endure erectile dysfunction within the UK and final yr there was a document 4.57million prescriptions for Viagra on the NHS.

The drug first got here to the market within the Nineties after being invented by the American pharmaceutical firm Pfizer

It was first developed within the Eighties as a coronary heart illness medicine, however trial contributors observed it had an uncommon facet impact — frequent erections. 

Now, Pfizer spin-off Viatris, which owns the Viagra identify and model, has utilized for a trademark within the UK for the brand new type of the drug, Viagra ODF. 

Viatris has already launched the Viagra ODF in Canada and marketed it as being ‘skinny and discreet’ which can be preferable for a lot of prospects. 

Viagra agency launches new ‘discreet’ model – dissolving wafer ends embarrassment of being caught with the little blue capsule

The distinctive tablets — which may trigger embarrassment for some sufferers — has been reinvented and a brand new dissolvable sort could also be out there to Brits within the subsequent 5 years. Stock picture

‘Tablets usually are not all the time tolerable to sufferers and in addition typically the dimensions of tablets could put sufferers off having them,’ Thorrun Govind, pharmacist and well being knowledgeable, advised The Telegraph.

She added: ‘Some males should still be discovering the idea of getting Viagr embarrassing, however I’d hope that males’s well being and conversations about sexual well being have moved on since Viagra was first formulated.’

Ms Govind believes this new design is a ‘optimistic step ahead’. 

The new dissolvable medicine is believed to possible come to the UK imminently. 

Rebecca Anderson-Smith, companion and chartered commerce mark lawyer at Mewburn Ellis, advised the newspaper that the trademark software is a ‘good indication’ it is going to be out there inside the subsequent 5 years. 

She defined commerce mark registrations will be cancelled if they aren’t used for a steady interval of 5 years or extra after registration. As a outcome, it appears Viatris intends to launch the product inside the subsequent few years.

However, granting a trademark wouldn’t assure the ODF might be offered and it must be permitted by the Medicines & Healthcare merchandise Regulatory Agency first. 

It’s anticipated to value the identical because the pill model and to be out there in the identical doses.

A total of 4.57million prescriptions for sildenafil, more commonly known by the brand name Viagra, and other types of impotency drugs sold under the brand names Cialis and Levitra, were dished out by the health service in 2023

A complete of 4.57million prescriptions for sildenafil, extra generally identified by the model identify Viagra, and different varieties of impotency medicine offered underneath the model names Cialis and Levitra, have been dished out by the well being service in 2023

This comes after dodgy Viagra was found to be Britain’s biggest counterfeit drug after greater than £6.2million of faux blue capsule have been seized by UK regulators in 2023.

More provides of the erectile dysfunction drug have been discovered than knock-off variations of painkillers like morphine. 

Health officers stated on-line retailers flouting rules have been behind the counterfeit provides with most being imported from nations like India with out an applicable licence.

Data, from UK regulator The Medicines and Healthcare merchandise Regulatory Agency (MHRA), present 2.6million doses of sildenafil, the generic identify for the medicine greatest referred to as Viagra, have been confiscated final yr.

Another half-million doses of tadalafil, one other erectile dysfunction drug offered underneath the model Cialis value £1.2million have been additionally seized.

While all medicines carry potential unwanted side effects medicine from unreliable sources could both not work or carry further substances or contaminants like heavy metals or different medicine that might be harmful. 

Ella Bennet
Ella Bennet
Ella Bennet brings a fresh perspective to the world of journalism, combining her youthful energy with a keen eye for detail. Her passion for storytelling and commitment to delivering reliable information make her a trusted voice in the industry. Whether she’s unraveling complex issues or highlighting inspiring stories, her writing resonates with readers, drawing them in with clarity and depth.
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