Threads begins testing scheduled posts

Threads is about to start testing the flexibility to schedule posts, based on Instagram’s Adam Mosseri. “Replies can’t be scheduled,” he added, explaining that “we need to steadiness giving folks extra management to plan their Threads posts whereas nonetheless encouraging real-time dialog.”

Mosseri additionally makes certain to notice that Instagram has been engaged on this characteristic “for months.” I’m selecting to take as an indication that the Instagram chief is fed up with the notion that Bluesky is the motivating issue behind each new enchancment that involves Threads. Last week, Threads launched curated collections of individuals to comply with, which drew comparisons to Bluesky’s starter packs.

Yesterday, Meta CEO Mark Zuckerberg introduced that Threads now has over 100 million day by day energetic customers, marking the primary time that the corporate has revealed a DAU determine for its Twitter / X competitor. Threads additionally has greater than 300 million month-to-month energetic customers. No matter how Meta is calculating these figures, Bluesky objectively stays far smaller.

Instagram has lengthy supplied the choice to schedule feed posts, and this week it introduced the identical comfort is being prolonged to DMs.