The Macy’s Thanksgiving Day Parade drew its largest cross-platform viewers on document Thursday.
NBC says 31.3 million viewers watched the parade on NBC and Peacock, primarily based on preliminary Nielsen scores and streaming figures from Adobe Analytics. That’s up 10 % from final 12 months’s complete of 28.5 million — which was the earlier all-time excessive. The quantity consists of the dwell morning telecast and a day replay on the published community and streaming on Peacock.
The preliminary broadcast, which aired from 8:30 a.m.-noon in all time zones, introduced in 23.6 million viewers, greater than some other leisure (i.e., not sports activities or information) telecast this 12 months — and previously 4 years. The final time any leisure present drew a bigger viewers was the 2020 Oscars. NBC additionally says streaming hours on Peacock grew by 26 % 12 months to 12 months, although per normal it’s not specifying the precise quantity.
Among adults 18-49, the parade’s dwell broadcast scored a 5.4 score (equal to about 7.24 million individuals), the very best for any leisure present on broadcast or cable since ABC’s New Year’s Rockin’ Eve in 2021.
“The Macy’s Thanksgiving Day Parade is an occasion wherein we take monumental pleasure, and it’s an absolute pleasure to know that there was a document variety of individuals watching throughout each NBC and Peacock,” mentioned Jen Neal, govt vp dwell occasions and specials at NBCU Entertainment. “The parade is a practice like no different. Year after 12 months, it’s the easiest way to kick off the vacation season, and we’re thrilled to be part of it with our companions at Macy’s.”
Added govt producer Will Cross, “The Macy’s Thanksgiving Day Parade is a beloved custom that yearly marks the start of the vacation season. Macy’s is honored to deliver this iconic expertise to life and create moments of inspiration and pleasure by way of world-class leisure that solely we will ship for our prospects and the nation.”
Thanksgiving is likely one of the largest TV viewing days of the 12 months, and several other different applications drew massive audiences as nicely. Following the parade, NBC’s broadcast of the National Dog Show averaged 12.2 million cross-platform viewers, a four-year excessive.
Fox’s late afternoon NFL sport between the Dallas Cowboys and New York Giants introduced in an estimated 38.5 million viewers — regardless of each groups being underneath .500 — throughout platforms, which would be the fourth most-watched Thanksgiving sport on any community if that quantity holds. In primetime, NBC’s NFL sport (Green Bay Packers vs. Miami Dolphins) averaged 26.6 million viewers throughout platforms, topping 26 million for the third 12 months in a row. Figures for CBS’ early afternoon NFL matchup between the Detroit Lions and Chicago Bears weren’t obtainable at publication time.
Following NBC’s NFL sport and native information, The Tonight Show Starring Jimmy Fallon (2.8 million viewers) and Late Night With Seth Meyers (1.5 million) each scored their largest audiences since final 12 months’s Thanksgiving reveals.
