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Catch-up: Amazon goes all in on AI – Times of India

LAS VEGAS: Amazon’s cloud unit AWS unveiled new AI fashions and chips to tackle rivals like Microsoft, which has had an edge attributable to its ties with ChatGPT-maker OpenAI.
Exactly two years in the past, the launch of ChatGPT thrust Silicon Valley into the AI age, forcing tech giants to redraw plans and wiping out billions from market caps of corporations that had been sluggish to adapt. AWS, which pioneered renting out information infrastructure, was seen to be dropping grip on its cloud dominance over the previous two years amid the AI growth.

Catch-up Amazon goes all in on AI

However, Andy Jassy, who constructed AWS earlier than succeeding Jeff Bezos as Amazon CEO in 2021, sees it otherwise. “When we speak about AI, it’s sometimes much less to announce that now we have beat the very best chess participant on the earth… We usually are not utilizing AI as a result of we expect it’s cool. We are utilizing it as a result of we are attempting to unravel buyer issues,” Jassy stated at AWS’s annual tech occasion re:Invent in Las Vegas final week. AWS has sought to embed AI into its companies and push prospects to carry extra of their purposes by providing them a large alternative of AI fashions and chips, together with its in-house ones, by means of its Bedrock platform.
“With the announcement of Nova, now we have made it clear that we wish to compete… Whether it is chips or fashions, we might be very aggressive on prices,” Sherry Marcus, director of utilized science (GenAI) at AWS, informed TOI. Nova, which launched final week, is AWS’s reply to AI basis fashions like Google’s Gemini and OpenAI’s GPT-4o. Essentially, these are machine studying fashions skilled on huge datasets and designed to provide a variety of outputs, together with chatbots.
AI-related capabilities dominated AWS’s bulletins on the cloud convention. The firm unveiled AI semiconductor Trainium2 which is anticipated to chip away at Nvidia’s stranglehold by lowering buyer prices. AWS unveiled Apple as one in every of its latest chip prospects.
(The author was in Las Vegas at invitation of AWS)

Ella Bennet
Ella Bennet
Ella Bennet brings a fresh perspective to the world of journalism, combining her youthful energy with a keen eye for detail. Her passion for storytelling and commitment to delivering reliable information make her a trusted voice in the industry. Whether she’s unraveling complex issues or highlighting inspiring stories, her writing resonates with readers, drawing them in with clarity and depth.
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