Sports betting firm DraftKings’ brand is displayed on a smartphone display.
Budrul Chukrut | Lightrocket | Getty Images
DraftKings is upping the ante.
The sportsbook is testing out a brand new subscription service known as DraftKings Sportsbook+ designed to offer paying prospects a lift in odds.
The $20 per thirty days subscription service launched quietly on Dec. 28 for choose prospects in New York and can provide members as much as a 100% revenue enhance on profitable parlays. For instance, a two-leg parlay would obtain a ten% enhance, a six-leg parlay would obtain a 50% enhance, and an 11-leg parlay would get the total 100% enhance. The most wager eligible is $25.
New York presents a robust testing floor for DraftKings as one of many top performing markets for on-line gaming.
The firm is also trying to assist offset taxes within the Empire State. Sports wagering taxes in New York stand at 51%, tied with New Hampshire for the very best price.
In August, DraftKings introduced it was reversing course after saying it might add a small tax to customers in states which have a number of operators and a tax price of over 20%.
Others within the business shall be watching carefully: DraftKings seems to be the primary U.S. operator to launch a subscription service. Parlays, the place bettors are wagering on a couple of occasion at a time, are a worthwhile and rising space for sportsbooks.
In a press release, DraftKings stated the subscription service was designed to supply prospects an enhanced fan expertise by “creating extra pleasure and worth to our in depth parlay providing.”
The information was first reported by Sportico.
The firm didn’t say what number of customers have signed up to this point.
DraftKings is providing the primary month free, after which the subscription will kick in.
While the subscription is at present solely accessible in New York, DraftKings stated it can think about whether or not to supply the service in different states.
