Hailey Bieber, American gorgeous mannequin who’s behind quite a few skincare manufacturers, is true now making waves within the magnificence world like by no means earlier than, changing into probably the most influential magnificence influencer of 2024.
With jaw-dropping $2.2 billion in earned media worth (EMV), she’s really proving that she’s the true deal.
EMV tracks how a lot a model’s publicity its price based mostly on social media buzz, issues like feedback, shares and followers.
Lefty, an influencer advertising and marketing platform that calculate model’s performances, reveals that Hailey and her model ‘Rhode’ are on the high in EMV.
However, they’ve outpaced main superstar magnificence strains like Ariana Grande’s r.e.m magnificence, Kylie Jenner’s Kylie Cosmetics, and Selena Gomez’s Rare Beauty.
Check out the highest 5 rankings:
Hailey Bieber – $2.2 billion
Ariana Grande – $421 million
Kylie Jenner – $408 million
Selena Gomez – $180 million
Jisoo – $160 million
