Khloé Kardashian and Kris Jenner need to increase $10 million for a brand new enterprise known as Khloud, in line with an SEC submitting.
Per the submitting, which was listed on Tuesday, the corporate began elevating final month and has already raised $4.49 million. Trademark filings present that earlier this yr, emblems affiliated with Khloud have been filed to cowl popcorn, granola, and different forms of snacks, with one additionally filed to cowl protein dietary supplements.
Bryan Baum, a serial entrepreneur and co-founder of the enterprise agency K5 Global, is listed as CEO, per the SEC submitting. Michael Kives, the opposite co-founder of K5, can also be listed as being affiliated with Khloud, which maybe is no surprise, as he has shut ties to the Kardashian-Jenner household, together with serving to Kendall Jenner launch her 818 Tequila line, as reported by the Wall Street Journal. He additionally made headlines final yr for his ties to Sam Bankman-Fried, who invested $700 million in K5 earlier than the crypto founder’s arrest, the New York Times reported. The outlet known as Kives “tremendous linked,” since he launched Bankman-Fried to Hollywood energy gamers like Katy Perry and President Bill Clinton.
Internet sleuths are already on the case relating to what Khloud may very well be, with hypothesis mounting that this can most likely be a protein popcorn model of some kind.
TechCrunch has approached K5 Global, the legal professional listed on the trademark submitting, and Khloé Kardashian’s rep for remark.
