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Taylor Swift ‘Eras Tour Book’ Sells Nearly 1M Copies in First Week


Taylor Swift‘s new e-book has achieved an enormous debut.

Target Corporation introduced Friday that the singer’s official Taylor Swift | The Eras Tour Book, which is offered solely at Target, has bought almost a million copies in its first week and highest-selling week one new launch print e-book of 2024 thus far and the fastest-selling new launch e-book of the final 4 years. The Eras Tour e-book can also be the highest-selling e-book within the music class since Circana started monitoring twenty years in the past.

Taylor Swift’s The Eras Tour Book

Courtesy of Target

Swift’s Eras Tour Book, which chronicles her record-breaking tour from begin to end all through 256 pages, was launched in Target shops nationwide on Black Friday. The e-book consists of over 500 photos displaying never-before-seen efficiency images in addition to unique rehearsal images and behind-the-scenes photos of devices, costumes, set items and the tour’s designer sketches. Swift additionally penned private reflections and notes in regards to the tour for the e-book.

In addition to the e-book, Target launched the Tortured Poets Department: The Anthology for the primary time on CD and vinyl.

“We knew the discharge of Taylor Swift | The Eras Tour Book and The Tortured Poets Department: The Anthology can be an enormous, enormous second for Target consumers and Taylor Swift followers in every single place, however seeing the record-breaking response unfold over the past week has been an absolute thrill,” Rick Gomez, government vp and chief business officer, Target mentioned in an announcement. “I’m extremely pleased with Target’s partnership with Taylor and the best way our groups labored collectively to make this yr’s Black Friday and Cyber Week unforgettable for thus many individuals.”

The e-book marks one other celebration of Swift’s two-year-long tour. Last yr, the singer launched a live performance movie, Taylor Swift: The Eras Tour, which amassed $250 million on the field workplace and stands because the highest-grossing live performance film in historical past. Swift and her staff self-financed the $15 million movie.

The movie was among the many films nominated for the first-ever award for greatest cinematic and field workplace achievement on the Golden Globes. (Greta Gerwig’s Barbie was the inaugural winner.)

The remaining exhibits of Swift’s Eras Tour will happen in Vancouver on Dec. 6-8.

Taylor Swift and her e-book and vinyl

Courtesy of Target

Ella Bennet
Ella Bennet
Ella Bennet brings a fresh perspective to the world of journalism, combining her youthful energy with a keen eye for detail. Her passion for storytelling and commitment to delivering reliable information make her a trusted voice in the industry. Whether she’s unraveling complex issues or highlighting inspiring stories, her writing resonates with readers, drawing them in with clarity and depth.
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