We could be weeks away from Christmas Day, however there’s one current we ‘ll get to unwrap slightly early: Spotify Wrapped 2024.
Widely dubbed the gayest vacation of the yr (transfer over, Halloween), Spotify Wrapped sees the streaming large launch its annual listener knowledge, with customers capable of deep dive into their very own 2024 listening habits.
Since it started again in 2016, the disclosing of Spotify Wrapped has grow to be an enormous annual social media custom, getting greater and extra elaborate yearly.
Though customers can nonetheless be taught the important thing nuggets of details about what they’ve streamed – their most performed track and artist, their favorite style, how a lot they’ve listened to an artist in comparison with different customers, and many others. – Spotify has made the marketing campaign extra detailed and interactive with yearly that’s handed.
Last yr, Spotify revealed that its Wrapped marketing campaign was the most important and most profitable but, with the outcomes formatted in an intricately detailed presentation that was simply shared by customers on social media – and therefore went viral.
Rival music streamer Apple has tried to duplicate the Wrapped marketing campaign, whereas different, completely non-music associated manufacturers – together with Grindr – have begun sharing their very own annual, Wrapped-style recaps.
When will Spotify Wrapped 2024 arrive?
Every yr, as December approaches, rumours start to swirl on social media about when Spotify Wrapped will land. It’s traditionally been the primary week of December, and this yr it seems to be to be the identical: on-line, avid Spotify customers appear to suppose it will likely be dropping on Wednesday 4 December.
Spotify is but to verify the date, although the platform has begun teasing that it’s coming within the very close to future.
Last Thursday, 28 November, the streaming platform posted a brief clip on social media that includes the Spotify emblem redesigned within the model of a few of 2024’s greatest albums, together with Charli XCX’s Brat, Beyoncé’s Cowboy Carter, Chappell Roan’s The Rise and Fall of a Midwest Princess, and Sabrina Carpenter’s Short n’ Sweet.
“Your Wrapped is coming quickly,” learn textual content on the finish of the video.
In comply with up social media posts, Spotify declared that “persistence is a advantage” in response to customers asking when Wrapped is coming.
How do I get my Spotify Wrapped?
When Spotify Wrapped is launched, customers of the app ought to get a notification to alert them that their 2024 listening habits can be found to discover. Once the app is opened, too, there will likely be a banner alerting customers to their Wrapped knowledge being able to view.
Alternatively, customers of the app can entry their Wrapped knowledge by way of the web site, www.spotify.com/us/wrapped/.
After Spotify Wrapped arrives, the streaming service routinely creates a playlist for customers that includes their most-listened-to songs of the yr.
After what’s been a fairly mammoth yr within the music world, with a legion of queer and queer-friendly pop icons releasing a few of their greatest work to-date, there’s no telling which artist will come out on high as probably the most streamed of 2024.
But the gays, women and theys can firmly count on to see Charli XCX, Chappell Roan, Ariana Grande, Billie Eilish, Taylor Swift, Beyoncé, Sabrina Carpenter, and extra on their Wrapped playlists.
Users of the app may also count on to see social media flooded with memes following the Wrapped launch, contemplating final yr’s “Sound Town” operate – which matched customers with the cities most aligned with their music style – basically dumped the entire gays collectively in Berkeley, Burlington, or Cambridge.
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