Fans will be capable to test again into “White Lotus” in February, in keeping with Warner Bros. Discovery world streaming chief JB Perrette.
The exec revealed the information Tuesday throughout a tech and media convention hosted by Wells Fargo, together with HBO‘s deliberate spring 2025 premiere for “The Last of Us” Season 2, a late 2025 launch for “Game of Thrones” prequel “A Knight of the Seven Kingdoms,” and an anticipated 2026 debut for “Euphoria” Season 3. (While Perrette stated “Knight of the Seven Kingdoms” could be coming in the summertime, Variety has realized it’s extra doubtless going to be a fourth-quarter title.)
Additionally, Perrette indicated that HBO’s upcoming “Harry Potter” TV collection, which was beforehand focusing on a 2026 launch and is at the moment within the casting stage for its new Harry, Ron and Hermione, will as a substitute are available in 2027: “As you take a look at ’26 and into ’27, you start a 10-year journey on the ‘Harry Potter’ collection, which we’re tremendous enthusiastic about. And I’d argue, would be the greatest occasion by the point we get to that collection.”
Perrette, the president and CEO of worldwide streaming and video games at Warner Bros. Discovery, stated that Max will start cracking down on password sharing in earnest this month with “some very early, mild messaging.”
“This is an artwork and a science of making an attempt to determine who is definitely sharing versus who could also be really at their trip dwelling or on a enterprise journey, and so it’s an artwork and a science,” Perrette stated. “We will supply a solution to primarily add a member, beginning within the first quarter. We will then begin step by step as we get the information and begin determining, with some specific and implicit indicators, how good we’re at detecting. And then as we undergo ’25, you’re going to see the filters get tighter and tighter.”
Max is at the moment priced at $16.99 for its ad-free tier ($9.99 with advertisements, and $20.99 for the “final” ad-free model), which Perrette says will improve sooner or later, although he didn’t give a timeline for the subsequent bump or how a lot it could be: “Obviously, we proceed to be a driver of value. Naturally, with Max and with HBO as a content material class and a model, we need to be on the premium finish of the pricing. And so we need to proceed to push value as we go as nicely.”
