Packages with the brand of Amazon are transported at a packing station of a redistribution centre of US on-line retail large Amazon in Horn-Bad Meinberg, western Germany, on December 9, 2024.
Ina Fassbender | Afp | Getty Images
Amazon is shutting down “Prime Try Before You Buy,” a competitor to Stitch Fix that allowed Prime members to check out garments, footwear and equipment and solely pay for gadgets they wished to maintain.
The service will probably be discontinued on Jan. 31, according to a notice posted to Amazon’s web site. The discover then directs customers to browse Amazon’s style homepage.
Try Before You Buy is the most recent instance of Amazon CEO Andy Jassy’s ongoing efforts to rein in prices throughout the corporate. Beginning in 2022 and lengthening all through 2024, Amazon initiated the most important layoffs within the firm’s historical past, reducing greater than 27,000 jobs throughout the corporate. It’s additionally shuttered a number of of its experimental initiatives, like a speedy brick-and-mortar delivery service, its telehealth offering and a quirky video-calling device for kids.
An Amazon spokesperson confirmed the transfer, which was first reported by The Information.
“Given the mixture of Try Before You Buy solely scaling to a restricted variety of gadgets and clients more and more utilizing our new AI-powered features like digital try-on, personalised measurement suggestions, overview highlights, and improved measurement charts to ensure they discover the appropriate match, we’re phasing out the Try Before You Buy choice, efficient January 31, 2025,” the spokesperson instructed CNBC in a press release.
Amazon rolled out the service, which was beforehand known as Prime Wardrobe, in 2017. It was solely obtainable to members of Amazon’s $139-per-year Prime subscription program, which additionally consists of perks like speedy delivery and entry to streaming providers.
Users might take a look at out a mixture of luxurious, staple and Amazon-owned manufacturers, and return no matter they did not wish to maintain totally free inside seven days of receiving the gadgets. The service operated equally to wardrobe subscription providers like Stitch Fix and Rent the Runway, in addition to newer entrants like Urban Oufitters‘ Nuuly.
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