Coors Light blamed a spelling gaffe in a brand new commercial marketing campaign on “a case of the Mondays.”
Full-page print and digital billboard adverts have been launched in North America on Monday as a part of the Molson Coors Beverage Co.’s new marketing campaign main as much as subsequent month’s Super Bowl.
There was only one downside.
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The three-word slogan “Mountain Cold Refreshment” had a misspelling. It learn “Mountain Cold Refershment.”
Coors Light acknowledged the blunder in a press release that started with the next sentence: “We had a case of the Mondays.”
A billboard in New York City’s Times Square shows the Coors Light commercial with the misspelled slogan, “Mountain Cold Refershment.” (Coors Light)
“Coors Light needs to thank everybody for letting us know concerning the errors,” the assertion continued. “Mondays, am I proper?”
The misspelled advert appeared in print publications reminiscent of The New York Times and on a large digital billboard in New York City’s Times Square.
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It additionally appeared on the official Instagram web page for Coors Light, resulting in a barrage of comical feedback on the publish.
“What’s a refershment?” one particular person wrote.
Instagram customers had fun commenting on an advert with a misspelled phrase on the Coors Light web page. (Fox News; iStock)
“No matter the way you spell it, it is nonetheless so good … and refershing,” one other particular person remarked.
Coors Light later acknowledged the error in a follow-up publish.
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Those who commented on the publish appeared to understand the humor of the error.
Coors Light has been a fixture in beer coolers since 1978. (iStock)
“Hey, I did the identical however on my Christmas card,” one commenter mentioned.
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“Still drunk from the weekend, it occurs,” one other one mentioned.
Coors Light was first brewed in 1941 however was quickly discontinued.
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It was reintroduced in 1978 as a “diet-beer” different to Miller Light, which debuted three years earlier.
