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The value of a median Christmas dinner for 4 is up 6.5% on final yr to £32.57 as the worth of turkey and greens rise, newest grocery store figures present.
The enhance is considerably increased than total grocery inflation of two.6%, which is up once more on November’s 2.3%, in line with analysts Kantar.
Despite the rising costs, gross sales throughout the supermarkets are anticipated to exceed £13 billion over the 4 weeks of December for the primary time ever.
Monday December 23 is more likely to be the one busiest day for the supermarkets this yr, though there are clear indicators that consumers are already stocking up their cabinets
Fraser McKevitt, Kantar
Sales of varied candy biscuits and biscuits for cheese each doubled in November in contrast with the month earlier than, whereas 8% of consumers purchased a Christmas pudding.
The proportion of spending on premium own-label merchandise reached 5% over the most recent 4 weeks, and is predicted to climb to nearly 7% in December, Kantar mentioned.
Fraser McKevitt, head of retail and shopper perception at Kantar, mentioned: “Monday December 23 is more likely to be the one busiest day for the supermarkets this yr, though there are clear indicators that consumers are already stocking up their cabinets.
“Many of us take the possibility to deal with ourselves at the moment of yr and retailers are rolling out seasonal product traces to assist us have fun in model.”
Meanwhile, gross sales on promotion reached 30% in November, the very best since Christmas final yr and pushed by offers accessed via grocery store loyalty playing cards, as consumers traded as much as festive treats together with Champagne, wine and spirits.
Britain’s largest grocer Tesco achieved its highest market share since December 2017 to achieve 28.1%, up from 27.4% in 2023, as its gross sales grew by 5.2% within the 12 weeks to December.
Sainsbury’s share elevated by 0.3 share factors to fifteen.9%, and spending via its tills was 4.7% increased than final yr.
Mr McKevitt added: “The variety of completely different retailers we go to within the run as much as Christmas is increased than at different occasions throughout the yr, together with wider excessive avenue manufacturers like M&S.
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“Just underneath one in three households, at 32%, purchased meals, drink and different groceries to have at residence from M&S throughout the 12 weeks to December 1 and grocery gross sales alone, spending at M&S rose by 10.4%.”
Lidl was the quickest rising bricks-and-mortar grocer, with gross sales up by 6.6%, whereas spending at Morrisons rose by 2% to achieve 8.6% of the market.
Waitrose grew barely forward of the market, with spending growing by 2.6% to take care of a 4.4% share, and spending at Aldi grew by 2.1% to provide the discounter 10.3% of the market.
Co-op claimed 5.5% of the market and Asda has a 12.3% share.
