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Frontier Airlines is the newest no-frills service moving into the premium seating sport — with what it’s referring to as “first class-style” seats.
The “luxurious, spacious seats” will likely be out there in late 2025, Frontier introduced on Tuesday. Aircraft will likely be reconfigured to switch the present first two rows with the brand new seats, the airline informed CNN. Pricing particulars aren’t but out there.
The airline joins struggling rival Spirit Airlines in creating a brand new premium providing. Spirit rolled out premium “Go Big” bundles over the summer season permitting passengers to pay additional for tickets that embrace gadgets comparable to snacks, drinks, free baggage and precedence check-in together with its wider seats.
The newest transfer by Frontier is one other signal of the issue funds airways have had being profitable on no-frills tickets.
The carriers are falling in keeping with the trade pattern towards an array of premium merchandise — for an added worth.
Southwest Airlines introduced in July that it could finally eliminate its longstanding open seating coverage — permitting it to cost a premium for sure seats with additional legroom.
Frontier’s new premium seating announcement comes alongside different modifications the service is implementing as a part of a multi-pronged overhaul it’s calling The New Frontier.
“We’ve listened to clients, they usually need extra — extra premium choices, like first class-style seating, attainable seat upgrades, extra free journey for his or her companions, and the power to make use of miles on extra than simply airfare,” mentioned CEO Barry Biffle, in an announcement.
Enhanced loyalty advantages have been additionally introduced on Tuesday, together with free seat upgrades for Elite loyalty members, free companion journey for some standing ranges and the power to redeem miles for luggage and seat bundles. Loyalty clients will be capable of improve into the brand new premium seats, the airline mentioned.
Several bundled seating choices exist already on Frontier. Purchase choices for the brand new firstclass seating will likely be outlined nearer to when the seats are put in and out there for reserving.
CNN’s Chris Idisore contributed to this report.
