Kylie Kelce kicked off her podcast Not Gonna Lie speaking about her ill-fitting pants. “This week I needed to formally swap to maternity denims as a result of the hair tie holding my pant button collectively was now not slicing it. It’s formally that stage of the being pregnant,” mentioned the mother, who lately introduced that she and husband Jason Kelce, former middle for the Philadelphia Eagles, are having their fourth daughter. “Well, now that that’s out within the open, let’s begin this podcast.”
In the present’s debut episode on Dec. 5, Kylie, who talks straight to the digital camera with children’ artwork displayed behind her, went on to debate parenting three daughters whereas anticipating and navigating her unintentional leap into the limelight alongside her partner, who, in his first NFL season post-retirement, is “busier than ever” engaged on ESPN’s Monday Night Football. “I made a decision to do a podcast as a result of on the finish of the day, I attempted to remain quiet and kind of do the Homer Simpson roll again into the hedge and no one was permitting it,” she mentioned. “If you’re going to speak about our household, you’re going to speak about me, [so] you may as properly hear it from me.”
And with that, the 32-year-old dethroned Joe Rogan and have become the highest podcast on each Apple and Spotify in a single fell swoop.
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But even after deciding to start out a podcast, she didn’t anticipate a lot curiosity. “You guys have been, once more, manner too good about this present. It completely blew my thoughts that you simply guys have been in a position to get Not Gonna Lie to the No. 1 spot on Apple and Spotify,” mentioned Kylie within the second episode, launched Thursday. “I’m nonetheless in disbelief about that.”
Kylie maintains her high spot on Spotify’s podcast charts as of publish, which the corporate tells Yahoo Life is up to date each day. So what’s it about her that the lots discover so interesting? “She initiatives the ‘everywoman’ archetype, representing authenticity and approachability,” psychologist Pamela Rutledge, director of the Media Psychology Research Center in Newport Beach, Calif., tells Yahoo Life.
How did Kylie Kelce rise to the highest?
Kylie was born and raised in a Philadelphia suburb. She attended Cabrini University, the place she performed subject hockey and went on to educate the game, together with at Lower Merion High School (Kobe Bryant’s alma mater), the place she continues to be employed. Kylie and Jason met on Tinder. Despite being raised in Eagles territory, Kylie didn’t know that Jason, who was on his fifth NFL season on the time, was on the workforce once they initially matched on the relationship app.
As Jason’s profession flourished, the media began paying consideration, and he was adopted each on and off the sector in the course of the 2022 soccer season for a documentary on Prime Video. The movie ended with the “Kelce Bowl,” when he and his brother, Travis Kelce, grew to become the primary siblings to face off within the Super Bowl. The important gamers within the brothers’ private lives — together with Kylie and their mom, Donna — acquired huge consideration because of this.
Kylie particularly stood out for attending video games alongside her obstetrician whereas 38 weeks pregnant. It’s this second that, for those who have been seeking to pinpoint one, catapulted Kylie from public faculty coach to simple superstar.
“The Kelce household superstar is larger than the sum of its elements. The actions and fame of every particular person and platform add to the entire, making a halo impact,” says Rutledge. “The athletic achievement, large personalities, humor, authenticity and a collection of high-profile, media-friendly occasions have mixed to take the Kelces’ fame to the extent of cultural relevance.”
Kylie’s fame takes on a brand new peak
Kylie’s appearances on Jason and Travis’s podcast New Heights have been her entrance into the general public consciousness, in line with Rutledge, like when Kylie went on to speak about her and Jason’s proposal or joked about not trusting Jason to babysit their very own children. She additionally was praised for her feedback on his dance strikes at a Super Bowl afterparty. She garnered goodwill throughout these cameos as a result of she didn’t subscribe to the stereotypes of WAGs, says public relations professional Kimberly Jefferson. “[Kylie]’s not outlined solely by her relationship. She’s unapologetically herself, whether or not she’s poking enjoyable at Jason in a podcast look or sharing candid household moments on social media. Kylie additionally brings a singular perspective because the spouse of an athlete who’s deeply related to the Philly fan base, which looks like an extension of her neighborhood,” Jefferson tells Yahoo Life. “She’s relatable however aspirational — actual sufficient to attach with on a regular basis girls however dynamic sufficient to encourage them.”
And, after all, the Taylor Swift impact can’t be ignored. Once the celebrity singer began relationship Kylie’s brother-in-law Travis, their collective superstar grew. “Taylor Swift has introduced many ladies into the Kelce universe, together with me, and we’re inherently loyal individuals,” says Jefferson. “So now, Kylie looks like one in all ours. She gives an genuine glimpse into the lifetime of the Kelce household.”
The manner she makes use of her superstar issues
Kylie is way from the one WAG who has acquired such reward and a spotlight. But whereas so many have grown social media followings for his or her proximity to probably the most well-known athletes on the planet, affording a glance into the distinctive nature of their lives and even their vogue, Kylie has created a neighborhood of her personal by means of her evident dedication to household and philanthropy.
“She has determined to embrace [her celebrity] to advertise the issues she cares about,” together with girls’s sports activities, says Rutledge. For her 2.3 million followers on Instagram, she posts paid collaborations with manufacturers who depend on her likability to attach with shoppers, whereas additionally working intently with the Eagles Autism Foundation to boost a whole bunch of hundreds of {dollars} to fund analysis and sources for autism.
She additionally doesn’t conform to different pressures that include notoriety. Rutledge says, “Despite her Instagram-worthy beauty and lovable youngsters, she seems right down to earth, sporting white chucks, denims, and tees and speaking about how she had no enterprise being in locations just like the Milan Fashion Week.”
And though so many people don’t know Kylie personally, she does a very good job of creating individuals really feel like they do. “Her direct type on digital camera enhances the sense of figuring out,” says Rutledge. “Eye contact, informal language, humility and authenticity improve the probability that followers will develop parasocial relationships, feeling that they know Kylie and expertise her as a good friend and really feel a part of the internal circle.”
Really, the continued response to her podcast says all of it. “It’s so refreshing to have a podcast that’s so relatable!” one listener commented on Thursday’s video episode on YouTube. “You are such an incredible function mannequin for younger girls and deserve all of the congratulations to your new podcast.”
