iPhone customers have largely averted the Apple Intelligence options launched previous to iOS 18.2, a brand new survey suggests.
A survey performed by SellCell, a tech trade-in platform, has revealed that whereas almost half of iPhone customers—47.6%—think about AI an essential issue when buying a smartphone, 73% of those that have used Apple’s AI choices really feel that the options add little to no worth to their expertise. This sentiment is just not distinctive to Apple; the examine additionally discovered that 87% of Samsung customers expressed related dissatisfaction with the AI instruments out there on Galaxy gadgets.
Apple launched a lot of its AI options in October 2024 with the discharge of iOS 18.1. Among essentially the most used instruments have been Writing Tools, which assist with textual content modifying and summarization, and Notification Summaries, which condense key data from a number of notifications right into a single view. These have been utilized by 72% and 54% of respondents, respectively. Other options, akin to Priority Messages, Clean Up in Photos, and Smart Reply, noticed decrease adoption, starting from 44.5% to twenty.9%. Features akin to pure language search in Photos and transcription summaries have been even much less in style, with fewer than 15% of customers attempting them.
One main discovering of the examine was that regardless of the final lack of use of the present options, Apple customers have been extra probably than their Samsung counterparts to view AI as a big deciding issue when buying a cellphone. While almost half of iPhone customers expressed that AI is a really or considerably essential consideration, solely 23.7% of Samsung customers felt the identical. Nonetheless, many Apple customers haven’t up to date their gadgets to iOS 18.1 to entry these options, with 57.6% citing this as their major cause for not utilizing Apple Intelligence. Others talked about they discovered the options unhelpful or have been involved about accuracy and privateness.
Despite AI developments, model loyalty amongst Apple customers has weakened lately, with the survey indicating that 16.8% of iPhone homeowners would think about switching to Samsung if Galaxy AI options proved considerably higher. This represents a marked decline in loyalty, with solely 78.9% of respondents now figuring out as firmly dedicated to the Apple ecosystem, down from 92% in 2021. Conversely, simply 9.7% of Samsung customers expressed a willingness to change to Apple for higher AI options, suggesting that Apple faces stiffer competitors in retaining its person base.
The survey additionally revealed {that a} majority of smartphone customers are unwilling to pay for AI providers. Only 11.6% of Apple customers mentioned they might think about subscribing to such options, in comparison with a mere 4% of Samsung customers. It is but to be seen if the arrival of iOS 18.2, which introduces options like Genmoji and ChatGPT integration, may shift perceptions.
The survey was carried out in late 2024 and included over 2,000 individuals aged 18 and older within the United States. The pool consisted of iPhone and Samsung Galaxy customers whose gadgets supported AI options.
