NEW YORK (AP) — Just one retail chain was sufficient for Taylor Swift to have the top-selling e book final week and the largest publishing launch of 2024.
According to Circana, Swift’s “Eras Tour Book” offered 814,000 copies over the Thanksgiving vacation weekend. Circana tracks round 85% of the print market, however the “Eras” numbers are extra exact: Swift offered the e book solely by way of Target, which launched the “Eras” tie-in on Black Friday.
Sales soared whilst Swift skipped Amazon.com and different retailers and as some followers complained on-line that the $39.99 e book included typos and different errors. Representatives for Target and Swift didn’t instantly reply to requests Wednesday for remark.
The gross sales put Swift in uncommon firm. The solely greater nonfiction launch was the primary quantity of Barack Obama’s presidential memoirs, “A Promised Land,” which offered 816,000 copies its first week on cabinets in 2020, in accordance with Circana, which doesn’t embody audio and e-book gross sales. But Obama’s memoir was obtainable by way of all main shops and Circana’s monitoring for “Eras Tour Book” accounts just for its first weekend gross sales.
Swift has organized unique, non-traditional releases earlier than. For her “Eras” live performance movie, which got here out in 2023, she bypassed Hollywood studios and labored straight with AMC Theatres and Cinemark Theatres. “Taylor Swift: The Eras Tour” has made greater than $200 million on the field workplace and stands as the best grossing live performance film in historical past.
Even earlier than the “Eras” e book, Swift has been a mini-genre within the publishing trade, the inspiration for biographies, romance fiction, style, coloring books and a cocktail recipe assortment, “Shake It Up.” Another prime vendor of 2024, in accordance with Circana, is Wendy Loggia’s “Taylor Swift: A Little Golden Book Biography,” designed within the custom of such Little Golden favorites as “The Three Bears” and “The Whispering Rabbit.”
