A contemporary model of The Skins Game is returning to Thanksgiving week.
Pro Shop, the brand new golf media firm led by “Full Swing” government producer Chad Mumm, on Thursday introduced a take care of the PGA Tour that brings again The Skins Game for the primary time since 2008.
It can be held on Black Friday after Thanksgiving in 2025, an instance of extra collaboration with the PGA Tour to showcase its greatest gamers away from the normal presentation of golf.
Still to be decided are the meat of the small print — who’s taking part in, for the way a lot, and the place.
The Skins Game was the cornerstone of what as soon as was often called the “foolish season” in golf. It started in 1983 with Jack Nicklaus, Arnold Palmer, Tom Watson and Gary Player (Vin Scully was the announcer) and held over Thanksgiving weekend within the California desert.
A “pores and skin” went to the participant who gained a gap, and every gap was value cash that elevated towards the tip of the match. Fred Couples grew to become the face of The Skins Game from profitable almost $4.5 million in 11 appearances. He additionally had the character that match the informal contest.
But curiosity started to wane, even with Tiger Woods making occasional appearances.
The final Skins Game was in 2008. It misplaced its title sponsor and the 2009 occasion was canceled. By then, the PGA Tour had gone to a wraparound season with official tournaments being held proper up till Thanksgiving.
Mumm joined with Mark Olsen of Vox Media, Joe Purzycki of Puck and David Miller from the PGA Tour to launch Pro Shop, a media, commerce and leisure firm geared towards creating golf content material that appeals to a youthful viewers.
Mumm is greatest identified not too long ago for his work with the Netflix docuseries “Full Swing,” now approaching its third season.
Pro Shop raised almost $20 million this summer time from Powerhouse Capital, the PGA Tour and EP Golf Ventures, amongst others. It additionally acquired Skratch, a digital and social media community the PGA Tour created a couple of decade in the past to attraction to a youthful viewers.
“Reimagining an iconic occasion like The Skins Game in a retro-modern method that engages in the present day’s sports activities followers is precisely why the PGA Tour has partnered with Pro Shop,” stated Chris Wandell, the senior vp of media for the PGA Tour. “We stay up for seeing how the latest iteration of the Skins Game unfolds as Pro Shop and Propagate establish solid, format and inventive strategy.”
