Why Kylie Kelce’s Podcast, ‘Not Gonna Lie,’ Is a Breakout Hit

When a podcast hosted by Kylie Kelce, a 32-year-old highschool area hockey coach, unseated “The Joe Rogan Experience” because the top-ranked present within the United States this month, robust reactions adopted.

There was ire and dismissal, together with from Mr. Rogan’s most devoted listeners. There was admiration and glee, each from followers of Ms. Kelce and detractors of Mr. Rogan.

But there was additionally some confusion: Kylie Kelce who?

“Which could be very humorous to me — I don’t want you to know who I’m,” Ms. Kelce stated in a uncommon interview at her dwelling studio outdoors Philadelphia. In truth, she stated, she prefers when folks don’t.

Of course, a few of her relations are family names. There is her husband, Jason Kelce, former middle for the Philadelphia Eagles, soon-to-be late-night host and one of the charismatic stars in American sports activities. They predict their fourth daughter in April.

And there may be her brother-in-law, Travis Kelce, the tight finish for the Kansas City Chiefs who has been courting the world’s greatest pop star. The brothers have their very own hit video podcast, “New Heights,” which Amazon’s Wondery purchased the promoting gross sales and distribution rights to in August for greater than $100 million.

But till now, Kylie Kelce has stayed principally out of view, showing solely twice on “New Heights.” (Her first look, in 2023, stays the present’s most-viewed episode.) To listeners of her new present, “Not Gonna Lie With Kylie Kelce,” that’s a part of her attraction: In a world of individuals clawing their approach into the highlight, Ms. Kelce was dragged into fame, as she describes it.