YouTube TV is getting costlier — outpacing the speed of inflation — with a 14% worth enhance for the streaming pay-TV bundle going into impact for brand new clients instantly.
The value of a brand new YouTube TV base plan subscription is rising from $72.99 to $82.99, beginning Dec. 12, 2024, for brand new customers, the corporate mentioned in a message to clients Thursday. The new worth will go into impact Jan. 13, 2025, for many present customers, whereas these on present trials and promotional charges “is not going to be affected.” The enhance is “as a result of rising value of content material,” in accordance with YouTube.
With the upper price, YouTube TV has now greater than doubled in worth in just below 5 years, from $40/month as of March 2018 to $83/month.
“We don’t make these choices calmly, and we notice this impacts our members,” the YouTube TV crew wrote in a thread on X. “With many thrilling reveals and reside occasions developing in 2025, we stay dedicated to bringing you the perfect of TV, multi function place. Thank you for being a loyal member.”
YouTube TV will proceed to incorporate greater than 100 channels, a DVR with limitless storage, as much as six accounts per family, and the flexibility to look at as much as three concurrent streams, the corporate mentioned.
The service most just lately raised the value of the baseline YouTube TV bundle in March 2023, when it upped the price from $64.99 to $72.99/month.
YouTube TV is the most important internet-delivered pay-TV service within the U.S. In February, Google introduced that YouTube TV had greater than 8 million subscribers (it doesn’t frequently get away the variety of premium subscribers). The second-biggest digital pay-TV supplier is Disney’s Hulu + Live TV, which stood at 4.6 million subscribers as of the top of September 2024.
