If you are a YouTube TV subscriber, your month-to-month invoice is about to get larger — once more.
Alphabet-owned YouTube is mountain climbing the worth of its common TV streaming service, which has greater than 8 million subscribers. Beginning in January, the price of the platform will bounce to $82.99 per 30 days, up from $72.99.
The newest worth enhance for YouTube TV stems from rising content material prices, the corporate stated.
“We do not make these selections frivolously, and we understand this has an affect on our members. We are dedicated to bringing you options which are altering the best way we watch stay TV,” YouTube TV stated partly in an electronic mail to subscribers Thursday.
The worth hike will probably be mirrored in members’ first billing cycle after January 13. Subscribers can verify the plan they subscribe to by checking their account membership settings.
YouTube acknowledged that some viewers may drop their subscriptions in gentle of the worth hike, and reminded prospects that they could achieve this at any time.
YouTube follows different main streaming providers in elevating costs for shoppers this yr. In August, Disney upped the worth of each its ad-supported and ad-free Disney+ providers by $2. An ad-supported subscription prices $9.99, whereas the ad-free model prices $15.99 month-to-month. It additionally hiked the worth of its Hulu + Live TV bundle.
Apple TV+, Disney+ and Paramount+ have additionally both raised their costs, supplied new service tiers or cracked down on password sharing (CBS News is owned by Paramount Global, which affords the streaming service Paramount+.)
And increasingly more streamers have additionally tapped into bundles to get in on the stay motion. YouTube TV’s new $82.99 worth is identical as that marketed for Disney’s Hulu + Live TV bundle.
YouTube TV has boosted its worth repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the month-to-month value was $50. YouTube final elevated the cost in March 2023 to $72.99.
contributed to this report.
